Specialist Car Insurance: September 2009

Tesco the UK's larget supermarket chain has finally take the leap and formed it's own Tesco car insurance company.
Tesco Insurance Ltd is half owned by Tesco and the other half by the underwriting company, Belgian Insurer Fortis. In the past Tesco personal finance, the financial services arm of Tesco, has had underwriting deals for it's car insurance with the Government owned RBS and UK Insurance.
In recent years the company has been marketing exclusively to the cheaper end of the UK car insurance market, particular examples include their 'value' range of cheap car insurance and motor insurance policies and their forays into the aggregator car insurance market with Tesco Compare; however, with the new company all this is set to change.

The success of these ventures and the new partnership, had led to growth into other areas of the more niche UK Car Insurance Market and our marketing department have noticed Tesco's spend on online advertising for the specialist and classic car insurance market has risen dramatically in recent months.
Whether Tesco will bring it's usual success to these specialist car insurance markets and become a classic itself, remains to be seen.......