Specialist Motor Insurance: Groupama providing added value to their current Motor Fleet Insurance Policies.
This is great news for brokers who have a commercial agreement in place with Groupama as these additional enhancements are likely to provide an additional sales edge for those targeting the highly competitive SME market.
Groupama fleet insurance is designed to provide car insurance cover for fleets in excess of 15 vehicles. It is well favoured within the industry and operates across numerous trades within the motor insurance sector. As a result of the recent changes, Groupama fleet Insurance now includes enhanced overnight emergency accommodation or travel expenses as well as having a new personal accident benefits package incorporated into the policy also.
The company, who have a reputation for responding to feedback from their brokers and intermediaries, appear to have also taken heed of some recent advice as they seem to have presented the policy in much plainer English, something that they (and most of their peers) seem to have struggled with in the past. The advantage of this is of course is more clarity for the consumer, meaning in essence an easier sale for the broker.
Groupama's Head of Customer Proposition, Lynn Harris says "Our strategy of obtaining broker feedback on our products and service on an ongoing basis means we can see immediate opportunities to refine and enhance our propositions to keep brokers one step ahead. This, along with the success of Optima Small Fleet has really driven these changes and demonstrates Groupama’s commitment to giving brokers the tools to compete effectively."
For larger fleets, Groupama are now also offering access to an impressive range of risk management facilities via specialist driving consultancy Peak Performance Management. One inclusion within the policy which is often regarded as Peak Performance’s flagship tool is Risk watch, which enables the policyholder to train key personnel in how to conduct and implement an in-house driver risk assessment programme. The advantages of ingraining risk management concepts within the core of any organisation of course being good for insurer, broker and policy holder alike.
Also provided by Peak Performance Management for the policy holders are a series of ‘all of a sudden’ work shops, which set out to examine the circumstances surrounding the most common types of road incidents. In these small, focussed workshops, the participants are made to ‘discover’ the driving behaviours and techniques that will help them being involved in similar accidents.
To follow this work shop is a structured training process named ‘behind the wheel’ which is designed to improve driving skills and raise awareness further of risk management when driving. Peak Performance Management also provide Driver handbooks to help policy holders meet their duty of care as well as providing advice on how to reduce motoring costs through greater understanding of fuel economy and tyre wear etc.
With the Motor Insurance sector looking towards a tricky year in 2010 as underwriters face the challenge of working towards profitable margins, and brokers look forward to some uncomfortable conversations with long standing clients about the inevitable rise in insurance costs, additional benefits like these could make a lot of difference when it comes to renewal time.
It looks like Groupama may well have just gotten the first shot off in what could well be a long and protracted battle within the motor insurance industry in 2010.
Labels: Groupama, Motor Fleet, Motor Fleet Insurance, specialist car insurance

